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View Full Version : Social responsibility and word of mouth marketing


sharong
11-30-2008, 08:16 PM
Other than the importance of getting the word out about your website (be it via google or thanks to other happy users), there's also a matter of differentiating your business as unique and exceptional. One possible way to achieve this is by presenting your corporate image as being socially responsible.

This is where a new service, which I am proud to be working with comes in: DonateMate (http://www.donatemate.co.uk) is a new service that lets the visitors to your website promote it using a simple "send to a friend" widget.

The incentive to the users is simple: they get to decide which charities the website owner will donate money to, based on their recommendations of your website to friends.

On the other hand, the website enjoys both the direct referrals from users and the positive image that results from their donations, as well as detailed statistics on the most-emailed pages on their site, and an analysis on the causes that are most interesting to their users.

Thanks,

Sharon